AB testing for Locat'me
Context
• As a UX/UI designer, I analyzed users' flow with Google Analytics and proposed hypothetic optimized versions to test.
• The tasks were prioritized with company's business strategy.
• Success rate more than 80%
1. Inscription popup for landlord
• To improve current version and obtain higher conversion rate, I found a promise to motivate inscription and visually
simplified input fields.
2. Activation page for tenant
• In this final step of inscription flow, we were loosing half of potential users.
• I reorganized the page with clear and motivating promises and made links more visible so that users can go easily to
next step.
